Selling Shouldn't Burn You Out...
Let me build your sales machine for you!
Sales Without Launching is my private membership where I set up a premium behind-the-scenes way for Homeschool Creators to sell their offers without hype, pressure, or constant launches.
If you already have:
a homeschool course
a coaching offer
a bundle
a membership
or a solid digital homeschool product…
…but your sales feel random, exhausting, or completely unpredictable?
You’re in exactly the right place.
Get Founder Pricing now while the first 100 members are being onboarded.
You've built the thing...
But without a system selling it, it's just sitting there.
That's the gap I close.
If you’re being honest, your business probably feels like this:
You’ve built good stuff… but it’s not paying you consistently.
You post about your offer and hope someone buys.
You email your list and cross your fingers.
You launch when you’re desperate.
Then you disappear because you're exhausted.
And every time sales slow down, your brain says:
“Maybe I need a new product.”
“Maybe I need a better freebie.”
“Maybe I need to post more.”
No. You don’t need more.
You need a simple way for people to find your offer and buy it without you hyping yourself into burnout.
The offer's solid.
The sales system's missing.
What if you could make daily sales... quietly?
One Clear Sales Path
One Simple Setup
One Place That Does It All
That's exactly what Sales Without Launching was built for.
Founding Members' price only available to first 100 members.
Your price is locked in as long as you remain a member.
"Shela recently helped me build a funnel in a way that I have never thought of before. I always knew I was missing a few pieces of the puzzle and I feel like Shela's advice was more than helpful, it brought clarity to my whole strategy with funnels."
You don't sell more by creating more.
Making consistent sales requires a system selling for you.
Sales Without Launching is where homeschool creators go to turn an existing product into steady, predictable income.
Inside the membership, I help you:
Set up one simple way people can find your offer
Create the follow-up that sells for you
Stop guessing what to build next
Stop starting over every few months
Finally build income that doesn’t depend on your energy that day
And yes! Everything you need to run that system lives right inside the membership. You don’t have to duct-tape 5 different platforms together.
Your business is specific -
Your funnel should be too.
What makes my approach different?
These three things - every single time.
01/
Personalized Strategy That Actually Fits
Your business isn’t basic... your funnel shouldn’t be either.
I don't do cookie-cutter sales funnels. I map your sales system around you - your offer, your audience, your capacity, and your goals.
02/
Words That Move People (and Product)
The right words on a sales page change everything.
As an alum of Copywriting for Creatives™, I work with you to craft custom copy for your sales pages that make converting a breeze.
03/
Systems That Actually Sell Your Offers
Done-for-you sales systems customized to your brand.
Sustainable, email-first systems that do their job - so you can do yours without second-guessing every move.
"Before Shela, I had a hard time piecing together all the parts of a sale or launch - and honestly, I struggled to see the worth of my work. Now, I'm more confident and organized. She had me move my membership page into its own funnel and gave me tips to make it more appealing - I love it now (and the price increase she helped me through!) One thing I'll never forget: Selling a low-ticket offer takes as much energy as a high one... Shela's wisdom runs deep..."
This is for you if...
You already have something built
You’re tired of “hope marketing”
You don’t want to become a marketing expert
You want your business to feel calm, steady, and legit
You’re done living launch to launch
This is NOT for total beginners with zero offers (you need at least one thing to sell!), people who never implement what they learn, or hobby creators who "might sell something someday"...
Sales Without Launching is for the homeschool creator who is ready to earn pay-days on autopilot.
hey!
I'm Shela -
Strategist & Sales Machine Fixer for homeschool creators who want to sell what they've already built.
I care about what actually turns clicks into buyers.
As a veteran homeschool creator (nearly a decade in this industry!), I've tested the market, launched hundreds of products and services, and built a thriving homeschool community from the ground up - organically.
I know what makes homeschoolers gladly pop-in their payment info in a market that's overrun by freebies.
Inside this membership, you don't just get "content" and a community...
You get my eyes on your sales path, my brain on your strategy, and my guidance on what to fix next. That's why this works.
hey!
I'm Shela -
Strategist & Sales Machine Fixer for homeschool creators who want to sell what they've already built.
I care about what actually turns clicks into buyers.
As a veteran homeschool creator (nearly a decade in this industry!), I've tested the market, launched hundreds of products and services, and built a thriving homeschool community from the ground up - organically.
I know what makes homeschoolers gladly pop-in their payment info in a market that's overrun by freebies.
Inside this membership, you don't just get "content" and a community...
You get my eyes on your sales path, my brain on your strategy, and my guidance on what to fix next. That's why this works.
"Before working with Shela, I felt like I was just throwing things at the wall when it came to my messaging and audience growth. She didn't just hand me a cookie-cutter plan - She took the time to understand me, my business, and what I actually wanted to build. Together, we crafted a strategy that amplified my voice and aligned with my strengths. Since then, my audience has grown, my brand feels clearer, and I'm showing up with way more confidence. My business is in a completely different place today because of it."
INTRODUCING
Sales Without Launching
the membership
Here's what you get:
A done-for-you sales setup for ONE offer (with the option to add on additional offers later if needed!)
Custom email sequence from a Copywriting for Creatives™ alum (that's me!)
My feedback on what's working and what's not to get you closer to consistent daily sales
Step-by-step tutorials that match what you're actually building in each phase
Ongoing support so you're never left feeling stuck or second-guessing
A real home base for your offer, your sales machine, and your sales
Total value: $3,385+
Join the Membership Today for Just $129/mo.*!
No contracts. Cancel anytime.
Founding Members' price only available to the first 100 members. Today's price is locked in as long as you remain a member.
"She took time to understand me..."
- Amanda A.
"Shela's wisdom runs deep..."
- Robbyn F.
"Shela's advice brought more clarity to my whole strategy..."
- Amanda S.
Here's what changes for you after you join...
Instead of:
“Why isn’t this selling?”
“Do I need a new product?”
“Should I try another launch?”
You’ll start thinking:
“My system is working.”
“People are finding my offer.”
“Sales are finally predictable.”
“I’m not panicking anymore.”
You'll experience the shift from scrambling > stable.
And it will change everything.
Every month you delay putting a real sales path in place...
It's another month of:
Unpredictable income
Panic-driven decisions
Overbuilding & under-earning
Meanwhile, the creators who take the time to install their systems...
They compound. Quietly. Consistently.
Someday is today, friend.
If you already built the product...
And you're ready for the part where it finally pays you...
Sales Without Launching is your next move.
Founding Members' price only available to first 100 members.
Your price is locked in as long as you remain a member.
The What-Ifs...
What if I’m not ‘techy’ enough for this?
Perfect. You don’t need to be.
You are not joining to “learn software.”
You’re joining to:
→ follow a simple setup
→ get clear direction
→ and finally stop guessing
Everything inside is taught in plain English, step by step.
No jargon. No overwhelm. No figure-it-out-yourself nonsense. I've got you. 🫶
What if my product just isn't good enough to sell?
This is the biggest lie keeping homeschool creators broke.
If:
→ people download your free stuff
→ comment on your posts
→ save your ideas
→ ask you questions…
You already have demand.
You just don’t have a great sales path yet.
And that’s exactly what we build inside Sales Without Launching.
What if I don't have a big audience?
Good. You don’t need one.
This isn’t about going viral.
It’s about:
→ making the most out of the eyeballs you already have
→ turning interest into buyers
→ and building predictable income with what’s already in front of you
Small audience + clear sales path beats big audience + chaos every single time.
What if I don't have time for this right now?
That’s actually the strongest reason to join.
Because:
→ you don’t need time to launch
→ you don’t need time to hype
→ you don’t need time to keep reinventing your business
You build this once…
and it works in the background while you live your life.
What if I join and still get stuck?
You won’t be stuck alone.
This isn’t a “log in and disappear” membership.
You have:
→ direction
→ my support
→ and a clear next step at every stage
You will always know:
“Here’s what I work on next.”
What if this is just another course I will never finish?
It's not. And this is important.
This membership is:
→ not a course
→ not a content vault
→ not a binge-and-forget program
This is a living sales system that grows with your business.
You build → you sell → you refine → you scale.
And you'll have access to me at every stage!
What if it doesn't work?
Here’s the honest truth:
Doing nothing is already not working.
Staying stuck in:
→ random sales
→ panic launches
→ and overbuilding
...It's costing you far more than joining a membership not only built to fix it, but also supplies you with the tools to get it done right.
You’re not investing in “another thing.”
You’re investing in your income becoming stable.
THE REAL QUESTION ISN’T…
“Will this work?”
✅ The real question is:
“How much longer am I willing to run my business based on hope instead of a system?”
Join Sales Without Launching!
JUST $129/Mo.*
No contracts. Cancel anytime.
Founding Members' price only available to first 100 members.
Your price is locked in as long as you remain a member.
Here's what that $129/month* actually replaces:
❌ $2,000+ for a custom funnel build
❌ $50+/month for email software
❌ $100+/month for a course platform
❌ $500+ for an expert strategist (like me!) to audit your setup
❌ Endless time spent guessing, rebuilding, and starting over
Inside the membership, you get:
A Complete Behind-the-Scenes Sales Setup for Your Offer
(Value: $2,000+ if built for you)
You’ll finally have:
One clear way people discover your offer
One simple way they buy it
One follow-up system that keeps selling for you
No more scrambling. No more duct-taping platforms together. No more praying your automations don't fail.
An Expert-Written Follow-Up Sequence That Sells for You
(Value: $1,200+)
You’ll have:
Simple follow-up emails that run quietly in the background
A setup that works even when you’re not posting
A system that keeps your offer “open” without pressure
This alone changes your revenue.
My Strategic Eyes on
Your Sales System
(Value: $500–$1,000/month anywhere else)
You’ll get:
Guidance on what to fix
Direction when you’re stuck
Feedback when something isn’t converting
And clarity on what to work on next
This is where most programs stop.
This is where Sales Without Launching actually starts working.
Step-by-Step Tutorials That Match What You’re Building
(Value: $997+ in courses elsewhere)
No fluff. Just:
what you need
when you need it
in plain English
So you can scale without stress.
Complete All-in-One
Sales Home Base
(Value: $197+/month elsewhere)
Everything lives in one place:
your sales path
your follow-up
your offer delivery
your strategy support
No more logging into five different platforms just to make a sale.
Creator Math -
If your product is:
$27 → You only need 5 sales a month to cover the cost of your membership
$47 → You only need 3 sales a month to cover the cost of your membership
$97 → You only need 2 sales a month to cover the cost of your membership
Even with a $5 printable, you just need 26 buyers. This is doable.
Every sale after that is just momentum into the next month.
What your first 30 days inside Sales Without Launching look like:
My goal is to help you get traction immediately, but this timeline is obviously dependent on the amount of time you have to put into your business and your ability to actually implement what you're learning. 😉
You Finally See the Whole Picture
You log in and choose the one product we're focusing on first (don't worry, you will have the option to add other products later!) Then we walk through your current sales path and figure out what's missing.
Your Sales Path Comes to Life
You start putting real pieces in place. Your simple sales page, your checkout page, your automations. You're no longer hoping people will buy, you're building a no-brainer way for them to buy.
Your Follow-Up Sequence Activates
You turn on simple, done-for-you follow-up emails so that you can sell on autopilot. These emails are written by me, an alum from Copywriting for Creatives™!
Your Full System Connects
You start to see how everything talks to each other. People are interested > view your offer > follow up with sales emails > sell & deliver. Structured simple sales system.
You Get Real Feedback
This is where most programs stop - but Sales Without Launching actually wins this space! You get real eyeballs on your setup (mine!), I'll help you fix what's confusing, tighten what's weak, and give you tips to convert better. You're not left guessing if your system is broken.
You Simplify Your Promotion
Now that your system exists, you finally feel confident in what to post, what to email, what to point people to! You stop shouting into the voice and start sending people to a place that actually sells.
You Stop Feeling Behind
You now have a real sales path, a real follow-up system, a real home base for your offer (with an amazing and safe customer experience), and a real sense of direction. Actual business infrastructure.
Still scrolling?
Here's what I want you to know...
You don't need a new idea.
You need a system that sells the ideas you've already had.
Let's build that - together.
Founding Members' price only available to first 100 members.
Your price is locked in as long as you remain a member.
A quick note about usage & other questions you might be asking...
*Usage Note: Sales Without Launching includes everything you need to build and run your sales system - AND earn serious cash in the process. The only additional usage-based costs are optional pay-as-you-go email and text sending, which is billed based on what you personally send. Most members spend just a few dollars a month on this, depending on list size and activity. Other than that, there are no additional fees from HCHQ.
Are there any additional fees?
The only additional fees from HCHQ are the pay-as-you-go email and text fees - Which are actually less than most other communication platforms. You'll be charged $0.675 per 1000 emails sent.
The charges are processed via a credit system - You purchase credits to use as you need them, you do not pay a monthly fee or have to worry about any limitations. The "Wallet" in your account will refill automatically (if you set it up to do so) when you run out.
Do I need to already have tools or software?
Nope. Everything you need to set up and run your sales system lives right inside the membership!
You don't need:
→ A separate funnel builder (easily $100+ a month)
→ A separate email platform (easily $50+ a month)
→ A separate course / product tool (easily $200+ a month)
It's all in one place so you're not duct-taping your business together anymore.
What exactly do I need have before joining?
You should already have at least one offer, like:
→ a digital product or printable
→ a course
→ a coaching program
→ a membership
This membership is about making what you already built sell - not starting from scratch.
Will I really get access to you?
Yep! You'll get added to our creator community so that you can work alongside some of the more creative and fun homeschool business owners out there (you're in that category too!)
You'll also have my direct support email and we will be working closely together to get things set up just the way you like it!
Can I really cancel anytime?
Yes! I've been burned by these "cancel anytime" but then have to jump through 50,000 loops to actually close the account.
I don't do that here.
If you need to cancel, you have access in your account to stop payment at any time. No questioned asked!
Of course, if you stop payment, you will lose access to your sales system. So make sure it's the absolute right move for you before you hit that cancel button.
Is my content & customer data safe?
Yes. Your content, contacts, products, and sales data belong to you - always.
I still have questions...
Great! Please reach out to me at any time!
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